Every venue is a script. Where the guest pauses, what they see first, where the light falls, how they settle in, what they feel as they leave. Customer Experience is the service where we bring every point of contact into a single logic — from booking to aftertaste. We don't guess. We build the experience to drive return — because guests come back not for the food, but for a feeling they couldn't find anywhere else. The interior is the stage. The experience is what brings them back to it.
Barcelona-based, award-winning international hospitality studio. Through guest journey design, we create venues worldwide where interior, brand, and customer experience come together to make people fall in love — and come back
The design studio has over twenty years of experience in designing commercial and residential interiors, transforming architecture into a storytelling tool.
Instead of simply decorating spaces, the team focuses on creating a unique atmosphere and emotional experience for every visitor.
At the heart of every concept is the guest and their impressions, allowing the space to become a living story. Founder Denys Belenko emphasizes that their work is aimed at designing feelings, not just external aesthetics.
At the same time, creative exploration is always balanced with commercial efficiency, ensuring that design serves specific business goals. This approach allows the team to create expressive and distinctive spaces that stand out from standard solutions.
Studio Principles
Scenario as Foundation
We don’t start with blueprints — we start with a legend. For us, every interior is a material embodiment of a scenario. We design not just walls, but feelings and states of being within them.
Guest at the Center
The core value of any business is the visitor’s experience. We create spaces where people feel like the main character. We work to ensure guests immerse themselves in the atmosphere, find interest in details, and want to return again.
Living History and Craftsmanship
A good place shouldn’t look “sterile” or new. We value things crafted by hand — they have life and uniqueness that mass production can’t replicate. This creates the feeling of a lived-in space with its own history and character.
Natural Textures and Warm Light
We favor wood, stone, brick, and metal — materials that age beautifully over time. We avoid imitations and primarily use warm-spectrum lighting. This combination creates tangible comfort and a sense of stability.
25Years of experienceIn launching successful projects in the HoReCa industry
28Team membersArchitects, designers, brand strategists, creators, and producers
200+ProjectsCompleted in 11 countries, covering more than 50,000 m² of designed atmosphere
“The most expensive thing in a restaurant is an empty table.” — Denys Belenko